Ambidexterity, the Holy Grail of Corporate Innovation… but what is the meaning of this word? Why is it so difficult to attain? The concept is easy to understand, being able to use both hands indistinctively, but applied to business practice. That is, the capability of excelling in regular operations while having a worthy innovation practice. In order to explain my point of view, I will use an analogy with Physics, Nuclear Fusion in this case, another phenomenon “easy” to explain but very difficult to do.
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